Integral Development Trade Show Booths

As a large international company hoping to establish themselves as a leader in the industry, Integral hopes to attract new audiences to their booths at international trade shows. As a part of the in-house marketing and design team, I questioned our current tactics to find areas where we excel to make our presence unique to trade show participants.

In Asofondos, we used an organic hub and spoke grid to communicate a theme of real connections on a global network used by companies of all sizes.
In Istanbul, we used recognizable landmarks to convey international transparency while stirring conversation by making use of a previously unhighlighted color in the brand.
In Macau, we used another less dominant color of the brand to celebrate the Chinese New Year, prosperity, and the Year of the Horse.

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